OVERHEARDlabs

Your brand, said out loud.

We find the brand mentions creators speak inside TikTok and YouTube videos. Captions, tags, and hashtags never see them.

See the report

Dashboards read. Creators talk.

Social listening reads captions, tags, and hashtags. Creators say brand names out loud, mid-video, where those tools never look. That gap is undercounted EMV, missed superfans, and surprises you hear about last.

what your dashboard sees

grwm ✨ big day today

#fyp #grwm #skincare

brand mentions found0
what she actually said
“This is my third bottle of Glowline. I cannot shut up about it.”
spoken at 04:12 · brand named, untaggedcaught by Overheard

We show, you decide.

This is the deliverable: one page a week, every spoken mention itemized. Demo data below, your brand's data in the real one.

Sample report · demo data

Glowline Skincare

weekly spoken-mention scan · TikTok + YouTube · week of jul 13

23.

spoken mentions

0.

in captions or tags

9.

creators talking

the funnel, filtered before we pay
videos found
412
passed filters
168
transcribed
61
confirmed mentions
23
spoken mentions per week
01020W1W3W5W7W1: 2 spoken mentionsW2: 3 spoken mentionsW3: 4 spoken mentionsW4: 6 spoken mentionsW5: 9 spoken mentionsW6: 11 spoken mentionsW7: 16 spoken mentionsW8: 23 spoken mentions23
Spoken mentions per week, demo data
WeekMentions
W12
W23
W34
W46
W59
W611
W716
W823
sentiment, per quote
positive 15neutral 6negative 2
mention types
review
11
comparison
5
passing
5
complaint
2
“I repurchased the Glowline barrier serum before I even finished it.”
@skinbysofia · 48K views · 04:12positive · reviewnot in caption
“It's giving Glowline dupe, but the original wears longer.”
@scentedszn · 112K views · 01:47comparisonuntagged
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the data

Every mention, itemized.

Four fields per mention, on every report. Built for the deck you have to present on Monday.

01

Exact quotes, timestamped

The sentence as spoken, linked to the second it happens in the video.

02

Sentiment + mention type

Review, comparison, passing, or complaint. Praise and problems, sorted.

03

Creator + reach

Who said it, to how many people, and whether they keep coming back.

04

Weekly velocity

Mentions per week, so you catch the lift before it becomes the spike.

What a spoken mention sounds like.

sample mentions · demo data

“I keep three of these in rotation and one in my gym bag.”
spoken at 06:03 · never captioned
“My mom stole my Glowline toner. Again.”
spoken at 00:41 · brand untagged
“The dupe is fine, but the original smells like a hug.”
spoken at 02:19 · comparison mention

Get a sample report.

Tell us where to send it. One page, your category, real spoken mentions. Pilots for beauty and fragrance brands are open now.